Dear you --
The Patriots WON WON WON the Bowl a la Super!!!!
A record-breaking viewing crowd and a freaky game with unexpected events (e.g. - football bouncing into fallen receiver's hands and fame-making interception by humble youngster who was working at Popeye's five minutes ago) made the NFL championship show the best ever. And my Brady/Patriot bias has nothing (well, maybe something) to do with my assessment.
But there is more! The advertising. Yawn, yawn, yawn in response to the pathos of puppies and paternity. What I loved is/was the Reebok sell:
Be more human indeed. My idealized self loves to identify with these types, and the televised ad Super Bowl night was just . . . killer good. I have to use the word inspirational, exhausted though it be. But the backlash is coming already: claims this appeals to vanity, the ME ME ME obsession. Really? Isn't it refreshing to see a celebration of the flesh instead of the latest techno gadget or the crap sold on Home Shopping Network? And even if most serious play-types can't afford the actual Reebok product, doesn't this ad acknowledge they exist and are "just doing it" (sorry, competitor Nike) too?
But I need to add another human-type to this Reebok demographic, one that is often criticized by fitness freaks and Puritans:
The Sporty-Lite Human! She smokes and enjoys reading in the bathtub just as much as she likes her workouts. Aren't both forms of delicious indulgence required if she (okay, I do mean I) REALLY wants to "be more human"?
One last interesting confession. On YouTube, the Reebok ad is linked to a quiz that calculates . . . "humanness". I took the quiz. My confession? When asked if I had to choose between being a genius or being astonishingly good looking, I chose the latter.
Have a truly human day :)
Yours in Mutual Narcissism,
Joyce
No comments:
Post a Comment